This is really slick. Not just the product itself but also the way Kickstarter has, well, given this project a huge kick start. I don't normally wear a watch but I may just think about it now.
On a side note, this is designed by MINIMAL, a design shop in Chicago. Some really great designs coming from here. Didn't realize that they were the ones behind the iBelieve lanyard for the iPod Shuffle from way back in the day. I can't find their site any more but I remember them also having a very clean single page design for ordering it.