I picked this post up from TechCrunch and though it definitely is a major step forward, let's not make it more than what it really is. Google Chrome, in its proposed incarnation, will never replace Windows (or Mac OS) as a legitimate desktop OS; just like Linux never replaced Windows as a consumer desktop OS. The web has become a major APPLICATION that we all use on a daily basis but there are many other applications that we use that don't require us to connect online. And before anyone starts talking about ZOHO or Google Apps, has anyone really tried using any of these online office applications? Frankly, they're not that useful beyond the bare basics of what a spreadsheet or word processing application should do. Can they get better, of course. Just not today or in my opinion the foreseeable future (next 1-3 years).

But lest I seem like I am in Microsoft's corner, this is a significant announcement. The real point is not for Google to overtake Microsoft in the OS world. It just needs to make a dent and I think it will. Microsoft's empire is one based on total domination. If it ceased to own more than the roughly 90% of the OS market it does today, that will be a major hit to its bottom line. Microsoft is a bloated organization with lots of people making lots of money (roughly 91K+). If Google was able to either take 5%-10% market share OR force Microsoft to significantly lower the price of a Windows license, it could make things difficult for them. In the end, that's all Google is aiming for. Make life difficult for Microsoft in its core product (desktop) so it doesn't concentrate on Google's core product (web).

Faced with aging presses and strapped for cash to replace them, the move will significantly cut costs at a paper that lost $50 million in 2008, and allow it to focus on news gathering, Publisher Frank Vega said.

I was listening to KCBS this morning and heard about this story. It's definitely a sad sign of the times that an old institution like The Chronicle is slowly shrinking. However, empires are not meant to last forever and everything must adapt or wither away. Outsourcing the printing of its newspapers sounds like a good start but the final move will have to be to abandon print altogether. It's a slow, inflexible, and very expensive way to get your content out to your users. Eventually, devices like the iPhone and the Kindle should suffice (in a lot of ways, they already do) and the rise of yet to be invented handheld devices should move us to a completely newspaperless society.

But less you think that all good journalism is going out the door with the fall of the old newspaper empires, there is good news to report. The TalkingPointsMemo blog just got a nice investment from Marc Andreessen. The small and nimble "newspaper" has received rave reviews (and a George Polk Award) for their journalistic excellence. I think you're seeing the future of journalism in small outfits like TPM. Small, nimble teams of journalists focused on a single industry/genre/beat. Without the cost of pressmen, delivery personnel, and ad sales teams, you don't need to generate a ton of ads in order to be profitable - which TPM is.